And by “Sunday morning” I mean “late Sunday afternoon when I finally woke up,” though it was started in true summer fashion a couple of nights ago with a friend and a bowl of popcorn (blanketed in Old Bay) on my front stoop.
Tomorrow is the Coney Island Mermaid Parade–it is everything campy and summery and I’ve been counting down to it since April. For outfit inspiration (not that I need to dress in costume, being that I am, in fact, a real life mermaid) I looked back to the SS12 shows and picked out an assortment of my favorite under-the-sea inspired/themed looks. For my part, I’m really hoping to see at least one person there dressed like a sea anemone à la McQueen.
Armani, Marchesa, Antonio Berardi
And of course, for accessories (the best accessories being any creative incorporation of fishnet and seaweed, but we have to work with what we’ve got) there is the Givenchy shark-tooth pendant, a mermaid wrap ring and, my personal favorite, a Little Mermaid-themed ring by Disney Couture (I will not rest until I own this).
Over the past two months I’ve really become more aware of how powerful branding can be, which is something that as a journalism major in college I was constantly being told to be wary of, and therefore feel superior to. But I’ve come to appreciate the kind of creativity that is born of it, especially in a society where we’re so over-stimulated that a campaign has to be truly phenomenal to capture and hold our attention.
Two fashion brands, on opposite ends of the spectrum, that, in my opinion, are doing a fabulous job of branding right now are Gucci and J.Crew. Not only are Gucci’s “Forever Now” campaign ads featuring Charlotte Casiraghi exquisite, they’re cementing the connection between the green and red stripes and equestrian heritage of the house to the Gucci brand for consumers, while still incorporating Frida Giannini’s rock star aesthetic. For a luxury brand, that mix of royalty and history framed in easy opulence is pitch perfect.
Conversely, J. Crew, a mid-level brand that is increasing its global presence, has chosen not only to turn to blogging heavyweights Scott Schuman and Garance Doré to photograph its “Hello, World” feature, but to have them focus primarily on the arbiters of style in cities like Berlin, Hong Kong and Tokyo. The first installment felt totally refreshing while still maintaining brand consistency.
I also love the example being set by smart, creative women like Frida Giannini and Jenna Lyons (a personal favorite), who have their hands in multiple aspects of growing the reach and influence of these brands and are doing a superb job of it.